The trade desk for Portuguese exports into Canada
Market Entry
The preparation work before your product is sold in Canada — channel strategy and a sales plan covering which Canadian distributors and specifiers to pursue first.
Logistics & Customs
CETA documentation, customs broker coordination, and Canadian importation through an affiliated importer of record when needed for samples or small initial orders.
Account Management
Active selling and ongoing account work — direct outreach to Canadian buyers, sample logistics, quote response, technical support, reorders, and quality claims handling.
- Physical presence in both Lisbon and Toronto — split operations on both sides of the Atlantic.
- Affiliated Canadian importer of record — for samples, marketing inventory and small initial orders.
- Bilingual capability across English and French Canadian markets
- Direct outreach and ongoing account management — not commission-only introductions
- CETA 0% duty framework for all Portuguese building material exports
About LusoCan
LusoCan is the trade desk for Portuguese exports into Canada. From offices in Lisbon and Toronto, we represent Portuguese building material manufacturers in the Canadian market — handling outreach, submittals, customs and logistics coordination and account management on both sides of the Atlantic.
Our Managing Director splits time between Lisbon and Toronto. That dual presence is not symbolic — it is how the work gets done. Outreach, account management and Canadian commercial work take place in Toronto. Manufacturer relationships, factory coordination and shipment readiness take place in Lisbon.
What separates a trade desk from a representation service is operational infrastructure. LusoCan works with an affiliated Canadian importer of record, which means we can take title to product, clear customs and handle the buyer relationship on the Canadian side when the deal calls for it — for samples, marketing inventory and small initial orders.
Why a Portugal-Canada trade desk
We run the commercial lane between Portugal and Canada.
Selling Portuguese building materials into Canada is not just a logistics exercise. It requires physical presence in the Canadian market, knowledge of how Canadian distributors and architects buy, the ability to coordinate samples and submittals on Canadian timelines, and ongoing account management to protect orders across multi-year project cycles.
That means responding to Canadian buyer inquiries when they happen, attending project meetings in person, coordinating samples when distributors request them, defending specifications when a project moves into value engineering and keeping accounts active long enough that the second order matters as much as the first.
LusoCan operates as a trade desk — a recurring operational role inside your business, with physical presence in Toronto, an affiliated Canadian importer of record for samples & small initial orders and the time-zone coverage that comes from working both sides of the Atlantic. You stay focused on production. We handle everything between your factory and the Canadian buyer.
What we actually do:
- We become your Canadian commercial presence — direct outreach and active relationships with distributors, designers, and developers.
- We adapt your technical product information for the Canadian market — so distributors and architects can use it without rework
- We coordinate samples, shipments and customs clearance — including importation through our affiliated Canadian importer when needed.
- We stay engaged with your Canadian buyers after the first sale — managing reorders, visiting in person, and resolving issues before they affect the relationship.
Building the trade desk between Portuguese manufacturers and Canadian buyers
If you’re a Portuguese building material manufacturer looking to enter or expand in the Canadian market, let’s talk about what LusoCan can do for you.